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News Release

For Immediate Release
December 18, 2007

Collective Data Adds New Member to Sales Staff

Company cites need for more solution specialist staff ahead of new product announcement

North Liberty, Iowa - December 18, 2007- Collective Data, Inc. a leading provider of integrated fleet management solutions recently hired Sean Taylor, as a solution specialist. He will be responsible for new business development and will help the company keep pace with expected increase in demand as a result of a new product launch scheduled for early first quarter in 2008.

"The addition of Sean will give us the personnel resources we need to continue our new business development strategy," remarked Rob Kinney, Vice President of Sales. "With the pending release of our latest generation software solution and the continuing demand for expansion modules from current clients, Sean is joining Collective Data at a very exciting time," said Mr. Kinney.

Sean Taylor comes to Collective Data with over ten years of technology and software sales experience. His last position as the Software Program Manager with Information Services USA, a software solution provider to the K-12 education market served to further enhance Mr. Taylor's already notable skills in identifying a potential clients needs areas. "I love to help people find the correct solution for their current situation, and now with Collective Data, not only can I address a clients current needs, our latest generation software provides for a client's future needs as well" stated Mr. Taylor.

About Collective Data, Inc.

Collective Data is a privately held corporation that produces fleet, asset and equipment maintenance management software solutions for over 600 public, private and commercial organizations. Collective Data also provides additional services to its customers including custom application development and data conversion. Collective Data is located in North Liberty, Iowa. More information about Collective Data is available at http://www.collectivedata.com.

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